Cellum News

M-donation works flawlessly in the floods in Central Europe

We just recently presented our case study about m-donation – a fundraising solution that uses QR codes to turn ads into an instant option to donate. M-donation is one of the fastest and most efficient ways to raise funds – and we now see it action in Central Europe.

The month of June normally heralds the official arrival of summer, but now parts of Central Europe find themselves struggling with heavy floods. Southern and Eastern Germany, Poland, the Czech Republic, Slovakia and Hungary have all been affected, mainly by the flooding of Europe’s second longest river, the Danube. The crisis is forcing thousands of people to leave their homes. Meteorologists fear the flooding could follow the course of the Danube down to other European countries along its route.

Disaster authorities, soldiers and thousands of volunteers are working on flood defenses. Charities and humanitarian organizations are recruiting volunteers, and have started to raise money for their flood defense efforts.

Photo: MTI/Zoltán Máthé

Photo: MTI/Zoltán Máthé

The Hungarian Red Cross, the Hungarian Baptist Aid and the Hungarian Charity Service of the Order of Malta – among others – are all using Cellum’s m-donation technology to raise funds. These charities play a significant role in helping flood victims, and evacuating and rescuing valuables. And with the help of a QR code, one can instantaneously send a donation to the charity. The MasterCard Mobile app lets users send money in a secure, fast and convenient way, with just a couple of clicks.

M-donation case study preview

Click here to download Cellum’s case study

One simply scans the QR code seen on a poster, flyer, in an e-mail or even on Facebook, and with just a few taps of the finger the money is sent.

QR code-based donation holds a multitude of opportunities. On the one hand, it is highly flexible in its use, the code can be displayed on all sorts of communications materials, even on cars. On the other hand, it is cheap and flexible to implement. An organization can generate multiple codes, it can thus be used not only for general purposes, but also for campaigns, e.g. in case urgent help is needed for an international catastrophe.