Cellum Insights

Mobile technologies: handling social issues in the 21st century

Mobile technologies are broadening the horizons for organizations dealing with social issues. In Nigeria, UNICEF is partnering with First Bank of Nigeria to provide mobile payment accessibility to Health Scheme beneficiaries. In Europe, charitable organizations are using Cellum’s m-donation technology to raise money.

UNICEF calls on mobile payments

First Bank of Nigeria has entered into a collaboration with the United Nations Education Fund (UNICEF) Health Scheme for mobile payment accessibility to beneficiaries. First Bank’s mobile payment service will help UNICEF pay funds to beneficiaries and assist with other redemption transactions for Volunteer Community Mobilisers.

The m-payment service enables subscribers to send and receive money, pay bills, buy airtime and make other purchases. The bank said the partnership is aimed at providing the assurance of secure delivery to recipients, irrespective of locations.

The bank’s mobile payment solution supports the drive for education of the host communities in the eradication of the polio virus from Nigeria.

man hand with sphere globeM-donation in Europe

In Hungary and Bulgaria, Cellum has introduced a technology that allows charities and other donation-dependent organizations to cut through the noise of the 21st century and raise funds more efficiently. It allows creatives (posters, flyers, even Facebook posts) of any fundraising campaign to be turned into an instant donation opportunity by adding only a QR code. Users of the MasterCard Mobile wallet simply scan a photo of the QR code with the app and can immediately donate.

The technology is provided free of charge to organizations and serves as a valuable asset in their fundraising efforts. It is used by the Red Cross and the Baptist Aid, as well as by a host of other prominent charities.