Consumers and businesses in the vast Indonesian archipelago are about to get a little closer, thanks to an ambitious deal signed between global mobile payments developer Cellum and Anabatic Technologies, a leading player in the Indonesian IT industry
The agreement will see Anabatic introduce a white-label version of Cellum’s advanced mobile payment solution under the name Mobile Bersama. Mobile Bersama will encompass mobile parking, mobile payment for taxis, public transport and food delivery, as well as numerous financial services use cases.
The transaction is the first of its kind in Asia for the Hungary-based Cellum, which is best known as the developer of the MasterCard Mobile payment app. Though e-commerce is currently still in its infancy in Indonesia, experts predict a tenfold growth in transactions over the next four years in the country of almost 250 million, and the cooperation between Cellum and Anabatic promises to be an important force driving this trend.
“It is an enormous opportunity for us, after four countries in Europe, to launch our services in Asia as well,” said János Kóka, the CEO of Cellum Global. “Indonesia – the world’s fifteenth largest economy, where every second citizen is under the age of 30 and smartphone penetration growth is one of the quickest on the planet – is the best place to introduce what is probably the smartest m-payment solution of the world, to alleviate the burdens of a cash-based economy.”
Anabatic Technologies, a member of Titan Group, is one of the best-known IT firms in Indonesia. It has forged a close strategic partnership with IBM as well as with numerous key financial and commercial actors in the country.
“Cellum is coming in at the right time and with the right solution,” said Anabatic Director Adriansyah Adnan. “We feel that Cellum will fill in the gaps in our portfolio, allowing us to offer a more complete service to the market – telcos, banks and also SMEs. We have chosen them because their complex technology has a proven track record of years of secure and reliable operation,” he added.
The first phase of the project will see the introduction of a mobile payment option for food delivery companies, allowing their customers to order and pay for deliveries using their smartphones. Following the completion this introductory phase, banks, mobile operators, merchants and transport firms will be brought into the mobile payment system.
“After successfully testing it in other countries, Cellum is now beginning the implementation of its solutions with the strongest possible local partner in one of Asia’s most dynamic markets,” Cellum CEO Kóka said. “We are extremely proud that Anabatic has chosen Cellum’s technology to provide mobile wallet platform services to banks, operators and merchants, and make the mobile commerce application available to the people.”