Leading mobile commerce service provider Cellum was recently singled out from thousands of top international firms for the honor of being named a “Business Superbrand.”
The designation was bestowed on the Central European-based Cellum by the Superbrands organization, the well-known international arbiter on branding. The title, which is generally reserved for business-to-business brands, was awarded by a jury of independent professionals working along with relevant trade groups and business chambers. The award follows the adoption of Cellum’s world-class technology in a number of high-profile payment applications, including the MasterCard Mobile, Erste MobilePay and OTPay mobile wallets. While best known in its home region, the firm in recent years has expanded into other markets in Europe, as well as to Asia and the US.
“The mobile payments space represents one of the world’s most dynamically developing industries,” said Edit Pápai, Cellum’s director of communications. “A few years ago, the only mobile payment service in this region was parking via SMS. Nowadays we can use our phones as wallets when paying in stores. And Cellum is the only firm in the region that has been a decisive actor during this entire period of transformation.”
“We are very excited to take part in driving this incredible growth, and we are extremely happy to be recognized for our efforts. It fills us with great pride to have been selected as a Superbrand along with other large international brands,” Pápai added.