For banks, MNOs, merchants and other firms seeking a mobile payment technology provider, the matrix of criteria for selecting an appropriate partner can seem as intricate as the technology itself.
Aside from the actual technology on offer, among the more crucial factors are name and reputation of the provider and its geographical focus, financial strength and expertise with relevant regulatory issues and institutions. Then, of course, there is pricing and speed to market, the latter being an increasingly crucial question as consumer awareness of and receptivity to mobile payments begins to reach critical mass.
But what is often overlooked is flexibility. In the video above executives from Cellum explain why one of the company’s key value offerings is flexibility, both in terms of the mobile payment technology it offers its partners in different markets around the world, as well as the way it is provided.