Cellum Insights

A case study in movie tickets and mobile money

case study grabLast month we announced the launch of Mobile Credit Card, the Cellum-developed solution that is Thailand’s first multifunctional mobile wallet, representing a significant boost for m-commerce in the dynamic Asian nation of 70 million. One such breakthrough is the integration of Mobile Credit Card with SF Showtime, a ticket-purchasing and loyalty app offered by the SF Group, one of Thailand’s largest cinema chains.

The Mobile Credit Card/SF Showtime initiative offers a useful illustration of real-world adoption of cutting-edge m-payment technology in an emerging market, and is the focus of a case study recently produced for Cellum’s partners. The three-page report is now being available for those throughout the industry, and can be downloaded in PDF format by clicking here.