We signed off last month with a look back at what for Cellum was a year well worth celebrating. And now some statistics are coming in which indicate that indeed it was a banner year for the company’s key wallet products – and which suggest that 2015 may be better still.
Launched in May with just over 50 merchants, OTPay – the wallet developed for leading Budapest-based banking group OTP – now has over 500, and looks headed to top 600 by the end of January. While in global terms these numbers are modest, in Hungary they signify meaningful traction at the merchant level, especially given that many of these merchants are choosing to make OTPay the only card payment option they offer.
Meanwhile, across the globe in Thailand, the country’s first-ever multifunctional card-enabled mobile wallet – the Cellum-developed Mobile Credit Card – is showing significant user uptake.
Launched in September by Thailand’s second-largest mobile network operator – Telenor’s DTAC – and its PaysBuy e-payment unit, the service saw a sudden takeoff in December, with transaction numbers tripling, and downloads jumping to more than 10,000 in one standout day alone. The data show that leading use cases are prepaid phone top-up, e-commerce checkout and postpaid phone bill payment. As for what the numbers will look like in December of this year, all we can say is that Thailand is a nation of 70 million people who are five times as likely to own a mobile phone as an Internet connection.