Cellum News

Mobile wallet app surprising star of TV talent show

Experts in the field of mobile payments have long argued that widespread adoption of the technology depends on consumers seeing it in action.

On a recent night in Hungary, 1.5 million consumers had a chance to simultaneously see the future of payments in a particularly exciting context, when the winner of the country’s most popular television talent show was awarded her prize money via a mobile wallet developed by Cellum for Erste Bank, one of Central Europe’s largest banking groups.

Rising Star P2P screenshot

The most recent champion on Rising Star, the 18-year-old “Afro-Hungarian” singer Palmira Várhegyi Lucas, received her cash prize of HUF 10,000,000 (just over $37,000) in a peer-to-peer (P2P) transaction using the Erste MobilePay app, which was launched in March of 2014.

In addition to being the first mobile wallet in Hungary to offer P2P transaction, Erste MobilePay also features GPS-based parking and highway toll payment, top-up, and postal check payment using optical character recognition.