Cellum News

Cellum’s new “OmniPay” service a breakthrough for small and micro-enterprises

It’s no secret that the smallest firms generally face the biggest headaches when it comes to accepting non-cash payments. It is an issue that goes beyond the missed opportunities suffered by “micro-enterprises” and other small businesses in the area of mobile payments, which we outlined last month in this post.

And it is now a problem that Cellum is tackling head-on, via a new service called “Cellum OmniPay.”

Unveiled by Cellum Global CEO János Kóka this week at a financial technology conference in Helsinki, Finland, Cellum OmniPay offers smaller enterprises an elegantly simple and price-competitive option for conducting both “card-present” and remote payments.

For merchants who want to accept physical cards, a mobile point-of-sale terminal will be made available. But they will also be able to use a “mobile terminal app” to initiate remote payments with customers who have downloaded and registered one of the growing number of mobile wallets developed by Cellum for banks and other institutions in and beyond Europe.

The evolution of the point-of-sale terminal: from old-fashioned manual imprinting device to a virtual mobile remote terminal.

The evolution of the point-of-sale terminal: from old-fashioned manual imprinting device to a virtual mobile remote terminal.

Crucially, the service will work with third-party wallets built on Cellum’s Plug and Pay software development kit, and will offer a range of different functions for loyalty, gift and couponing schemes.

Cellum OmniPay will be free of activation and subscription fees, with merchants paying only regular transaction fees and a small maintenance charge for the point-of-sale terminal. An easy-to-use interface will offer merchants comprehensive transaction management and analytics, while the overall system promises speedy and hassle-free integration and use.

“Our latest integrated mobile transaction solution makes cashless payments accessible and, even more importantly, affordable to all sorts of small and micro-sized enterprises, like plumbers, pizza delivery drivers and insurance agents,” Kóka said.

Cellum OmniPay will be made available to select merchants in the CEE region in the second quarter of the year, with full rollout scheduled for the second half of 2015.