Last month we revealed Cellum’s move to open a new regional center in Singapore, and how this underscores the company’s commitment to the Asia-Pacific region. Now comes another sign of why the multinational developer of mobile payment solutions is tying its future to the booming APAC market.
This week it was revealed that Cellum has signed an agreement with Evercoss, Indonesia’s largest manufacturer of smartphones and tablets, to develop and operate a new mobile wallet that will be pre-installed on millions of handsets.
ECPAY offers a range of features that Evercoss and Cellum expect will provide real-world value to end-users, covering such use cases as prepaid phone account top-up, QR code payments and online checkout, and bill payment.
According to Cellum Global CEO János Kóka, ECPAY is being developed with the aim of offering global standard mobile payment features to its users, while at the same time recognizing local needs. “While ApplePay and SamsungPay focus on e-commerce and contactless payment use cases common in the western world, with Evercoss we are creating a system for those types of transactions that are of essential importance to the Indonesian people,” Kóka said in announcing the agreement.
“A partnership with Cellum is a strategic jumpstart for a local smartphone manufacturer like Evercoss, a step into the future that will give us more sustainable growth that will at the same time offer tremendous benefit to the entire ecosystem,” added Evercoss COO and Co-Founder Sony Wangsa Putra (above, left, with Kóka).
In addition to a fast-growing population nearing 260 million – making it the fourth largest country in the world by this measure – Indonesia currently boasts the eighth largest economy when measured by purchasing power parity. Geographically it is also uniquely expansive, with more than 6,000 inhabited islands.
While Evercoss is itself expanding into other countries in the region, ECPAY will initially be available only in its home market, through the company’s network of 50,000+ resellers, aided by a major marketing campaign. But given the vastness of the Indonesian market – and the myriad other opportunities being opened to Cellum in the region – this is more than enough for one month.