Since its inception more than a decade ago, Cellum has treated the fierce competition surrounding the mobile payments industry less as a sprint than an endurance race requiring patience and stamina. So it is fitting that the first major sporting event sponsored by the company turned out to be an 18-hour slog against hundreds of competitors.
First held in 1934, the Kékszalag (“blue ribbon”) is the longest-running round-the-lake sailing competition in Europe, and covers a 155 kilometers (84 nautical miles) around the perimeter of Hungary’s Lake Balaton, the largest in Central Europe.
Among the more than 500 vessels participating this year was the “Cellum,” a class D35 catamaran from Switzerland helmed by two-time Soling world champion, 11-time Kékszalag winner and olympian Farkas Litkey, with a crew of six.
After starting at 9:00 a.m. yesterday the teams struggled with low wind conditions until, at just after 2:00 a.m. this morning, the Ventilo M1 of Switzerland’s team Safram crossed the finish line, followed by “Fifty-Fifty,” a 50-foot catamaran which holds the race record, and then the Cellum.
Given the unprecedented competition this year, it was a nice result for the Cellum sailing squad. And while the ongoing race for primacy in the mobile payments space is even more crowded and hard-fought – and with no clear finish line – Cellum the company will continue battling for top spot, hopefully adding to its list of victories along the way.