Leading multinational mobile wallet provider Cellum has been invited to participate in the first European running of Ford Motor Company’s SYNC AppLink Developer Challenge, an innovative “coding race” centered on the automotive giant’s voice-activated connectivity system.
The 24-hour event will take place early next month alongside the Web Summit, the annual tech event in Dublin that this year is expected to draw more than 20,000 participants from more than 100 countries. Participants in the challenge vie to come up with new applications for Ford’s connectivity system using iOS or Android apps and the system’s API, and the winners receive both prize money and an opportunity to work with Ford on new apps. Representing Ford at the challenge will be William Clay “Bill” Ford Jr., the executive chairman of the company and great-grandson of founder Henry Ford.
While the exact nature of Cellum’s contribution will remain a secret until the event, the company is expecting to focus on some of the many possible automotive-related use cases of mobile payments. Cellum already has ample experience in this field, with services such as mobile parking and highway toll payment running since the mid-2000’s.
The Dublin SYNC challenge follows earlier competitions in the US, Australia, Brazil and China, and builds on a large and growing base of voice-activated smartphone apps designed for in-auto use.