Leading European mobile wallet provider Cellum is deepening its long-running involvement in the transport sector via a new partnership with Green Taxi, an environmentally-friendly taxi company based in the Hungarian capital of Budapest that runs a fleet made up entirely of electric vehicles.
With the addition of Cellum’s Plug&Pay technology, Green Taxi’s existing app, which lets passengers order rides and monitor fares, will allow users to securely register their bank cards in the company’s mobile app and use it to pay fares and tip drivers. Cellum’s solution also allows Green Taxi’s corporate partners to register the same card for multiple employees, offering better controls on employee spending as well as savings on cash and company bank card-related administration. Meanwhile, the Green Taxi app will use an “opt-in” model giving passengers the power to confirm transactions, which stands in contrast to the model used by Uber and many other ridesharing services.
Green Taxi is enhancing its operations following a decision by Uber last month to exit the Hungarian market in the face of opposition from existing operators and heightened regulation of the sector.
“Green Taxi was the only Hungarian taxi company that did not protest but instead welcomed Uber in Budapest,” said Cellum Global CEO János Kóka. “They have now decided to introduce a payment experience in their application similar to that of the recently shut-down ridesharing service, and they chose Cellum for this end,” added Kóka.
“Green Taxi, like Uber, has defined innovation as a community principle among its core values when launching the venture,” said Green Taxi CEO Örs Lévay. “Green Taxi is more than just a transport company; we are a business driven by community values. Our goal is to introduce quality services, such as the mobile payment of fares, that go beyond traditional passenger services.”
The partnership with Green Taxi is just the latest in a series of solutions Cellum has provided to firms in the transport sector since its founding more than a decade ago, including remote payment for on-street parking and highway tolls.
Using the Split Secret technology embedded in the Plug&Pay SDK, payments are processed via a banking-grade security system, with card data encrypted and fragmented, effectively reducing the chance for fraud in the payments chain to zero.
“Today’s consumers are very conscious, they not only expect convenience, but also security and the ability to control their spending, and we are committed to meeting these needs,” said Kóka.