This year’s Sziget Festival ended with the highest number of visitors ever in its history spanning more than two decades. The event’s cashless payment system, Festipay also saw record transaction volumes, and to top it all, one third of all top-up transactions were made using Cellum’s mobile payment solution.
Photo: Anna Gyurkovics
Festipay launched its new wristbands this year, which serve as a combined entry ticket and payment device. Furthermore, using Cellum’s solution, visitors could also for the first time top up their balances before they even arrived, so they didn’t have to spend time with this upon entry.
The solution proved highly successful: about one third of all top-up transactions – worth over 4 million euros – were carried out by users through the festival’s official smartphone app connected to Cellum’s mobile payment system. Besides facilitating fast and secure payments, the app also allowed festivalgoers to track their purchases in real time. In addition, thanks to a new feature developed by Festipay and Cellum, visitors could have their remaining balances refunded to the card registered in the app once the festival was over.
“Festipay keeps introducing new features every year to enhance the experience of our customers at their favorite festivals. We were very pleased to see the positive reception our new features, such as the combined wristband and balance top-up through the smartphone app, received this year,” said Festipay CEO Dániel Kaderják.
“Mobile payments are without a doubt the future. It is clear that festivals and events are a use case for the technology where users understand its benefits and value proposition and are ready to make the switch from traditional payment methods to mobile payments,” said Cellum CEO János Kóka. “Festipay and Cellum were the first in Europe to come out with this solution, and we feel justified by the results. Patrons on other continents will hopefully also be able to use our solutions in the near future,” he added.