No matter how large, well-branded or technically adept, no one payments firm is capable of going it alone.
Some m-payment solutions are challenging card schemes, but the industry’s favorite poster children aren’t among them.
Much has been said about the difficulties some global tech firms have had in driving massive adoption of their mobile wallets. Let’s take a look instead at how one regional bank in Europe is encouraging use of its new wallet product.
Some sensible “commandments” from the world authority in credit and debit cards.
App for leading Central European Bank group developed by Cellum first third-party digital wallet in Europe to be integrated with MasterCard’s new e-payment system.
FourSquare expands its Specials program to accept major card brands and provide redeemable points to its users.
New study by MasterCard and Prime Research highlight key regional challenges in terms of market education.